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Contemporary direct marketing
"Written by recognized leaders, Martin Baier, a member of the "Direct Marketing Hall-of-Fame" and, Lisa Spiller, an award-winning direct marketing educator, this textbook provides a comprehensive and fresh overview of direct marketing for today's business world."
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| Main Authors : | , |
|---|---|
| Format : | Book |
| Language : | anglais |
| Title statement : | Contemporary direct marketing / Lisa D. Spiller, Martin Baier |
| Published : |
Upper Saddle River, New Jersey :
Pearson Prentice Hall
, C 2005 |
| Physical Description : | 1 vol. (xxi-410 p.) |
| Subjects : |
Bib. IAE Nantes (Economie et management)
| Location | Call Number | Loan type | Status |
|---|---|---|---|
| Salle de lecture | 658.8 SPI | Empruntable | Available |