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Marketing scales handbook : multi-item measures for consumer insight research Volume 10
"The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly studies of consumer behavior.... The purpose of the book is to help researchers benefit from the expertise of the world's leading co...
Enregistré dans:
| Auteur principal : | |
|---|---|
| Format : | Livre |
| Langue : | anglais |
| Titre complet : | Marketing scales handbook : multi-item measures for consumer insight research. Volume 10 / Gordon C. Bruner II |
| Publié : |
Fort Worth, Texas :
GCBII Productions, LLC
, [2019] |
| Description matérielle : | 1 vol. (XXII-529 p.) |
| Contenu : | Intro; Preface; Acknowledgements; Introduction; Scale Reviews; Subject Index; About the Author |
| Sujets : |
Bib. IAE Nantes (Economie et management)
| | Cote | Prêt | Statut |
|---|---|---|---|
| Salle de lecture | 658.8 BRU | Empruntable | Disponible |