Innovation management and new product development : Fifth edition
Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competiti...
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Auteur principal : | |
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Format : | Livre |
Langue : | anglais |
Titre complet : | Innovation management and new product development : Fifth edition / Paul Trott |
Édition : | 5th edition |
Publié : |
Harlow, England, New York (N.Y.), Boston (Mass.) :
Financial Times/Prentice Hall
, cop. 2012 |
Description matérielle : | 1 vol.(XXVIII- 620 p.) |
Sujets : |
Chargement en cours