Innovation management and new product development
: Fifth edition
Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competiti...
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Détails bibliographiques
| Auteur principal : |
Trott Paul
(Auteur) |
| Format : |
Livre |
| Langue : |
anglais |
| Titre complet : |
Innovation management and new product development : Fifth edition / Paul Trott |
| Édition : |
5th edition |
| Publié : |
Harlow, England, New York (N.Y.), Boston (Mass.) :
Financial Times/Prentice Hall
, cop. 2012
|
| Description matérielle : |
1 vol.(XXVIII- 620 p.) |
| Sujets : |
|
Nantilus
