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Innovation management and new product development : Fifth edition
Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competiti...
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| Auteur principal : | |
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| Format : | Livre |
| Langue : | anglais |
| Titre complet : | Innovation management and new product development : Fifth edition / Paul Trott |
| Édition : | 5th edition |
| Publié : |
Harlow, England, New York (N.Y.), Boston (Mass.) :
Financial Times/Prentice Hall
, cop. 2012 |
| Description matérielle : | 1 vol.(XXVIII- 620 p.) |
| Sujets : |
| Résumé : | Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms. Innovation Management & New Product Development 5e offers an accessible and authoritative multi-functional perspective on innovation management and new product development. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. - See more at: http://catalogue.pearsoned.co.uk/educator/product/Innovation-Management-and-New-Product-Development/9780273736561.page#sthash.qaQeIhRr.dpuf |
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| Bibliographie : | Bibliogr. en fin de chapitres. Index |
| ISBN : | 978-0-273-73656-1 |