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| 200 |
1 |
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|a Going dirty
|b Texte imprimé
|e the art of negative campaigning
|f David Mark
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| 205 |
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|a Updated edition
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| 210 |
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|a Lanham, Md.
|a Boulder, Colo.
|a New York [etc.]
|c Rowman & Littlefield Publishers
|d cop. 2009
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| 215 |
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|a 1 vol. (x-289 p.)
|d 24 cm
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| 320 |
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|a Bibliogr. p. 265-270. Index
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| 327 |
1 |
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|a Eye of the beholder : defining negative campaigning
|a What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the cold war
|a Going nuclear 1964 : the rise of television attack ads
|a Dismissive politics : the governor against the actor
|a "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970
|a Confrontation, bluster, and no compromise : the campaigns of Jesse Helms
|a Dole-Gingrich : going negative early and often
|a The politics of fear : negative campaigning in the post-9/11 world
|a Opening the floodgates : campaign finance "reform" and the rise of negativity
|a A double-edged sword : when negative campaigning backfires
|a Hitting the mark : negative campaigning efforts that just plain worked
|a It's in the mail : negative campaigning comes home
|a Conclusion: The future of negative campaigning
|a A Race to the Bottom : Negative Campaigning in the 2006 Midterm Elections
|a Singe but Don't Burn : Negative Campaigning in the 2008 Presidential Election
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Nantilus
