Détails bibliographiques
| Auteur principal : |
Mark David
(Auteur) |
| Format : |
Livre |
| Langue : |
anglais |
| Titre complet : |
Going dirty : the art of negative campaigning / David Mark |
| Édition : |
Updated edition |
| Publié : |
Lanham, Md., Boulder, Colo., New York [etc.] :
Rowman & Littlefield Publishers
, cop. 2009
|
| Description matérielle : |
1 vol. (x-289 p.) |
| Contenu : |
Eye of the beholder : defining negative campaigning. What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the cold war. Going nuclear 1964 : the rise of television attack ads. Dismissive politics : the governor against the actor. "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970. Confrontation, bluster, and no compromise : the campaigns of Jesse Helms. Dole-Gingrich : going negative early and often. The politics of fear : negative campaigning in the post-9/11 world. Opening the floodgates : campaign finance "reform" and the rise of negativity. A double-edged sword : when negative campaigning backfires. Hitting the mark : negative campaigning efforts that just plain worked. It's in the mail : negative campaigning comes home. Conclusion: The future of negative campaigning. A Race to the Bottom : Negative Campaigning in the 2006 Midterm Elections. Singe but Don't Burn : Negative Campaigning in the 2008 Presidential Election |
| Sujets : |
|
Nantilus
