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Marketing scales handbook : volume 11 multi-item measures for consumer insight research
This is the eleventh volume in the long-running series and has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous...
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| Auteur principal : | |
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| Format : | Livre |
| Langue : | anglais |
| Titre complet : | Marketing scales handbook. volume 11, multi-item measures for consumer insight research / Gordon C. Bruner II |
| Publié : |
Fort Worth, Texas USA :
GCBII Productions, LLC
, C 2021 |
| Description matérielle : | 1 vol.(iii, 521 pages) |
| Sujets : |
| Résumé : | This is the eleventh volume in the long-running series and has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality |
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| Bibliographie : | Index |
| ISBN : | 979-873-735317-9 |