Nantilus
Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge
Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly
| Auteur principal : | |
|---|---|
| Format : | Livre |
| Langue : | anglais |
| Titre complet : | Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King |
| Publié : |
London, United Kingdom, New York, NY :
Kogan Page Limited
, 2019 |
| Description matérielle : | 1 vol. (X-207 p.) |
| Sujets : |
- The AI wake-up call : the strategic transition of marketing
- The personalization paradox: global appetite for AI and the changing customer journey
- Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region
- Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment
- Transformational marketing and AI in North America : case studies from banking and retail
- Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East
- Framework for success: democratization of AI
- The new marketing paradigm : reinventing the role of marketing, ethics and transparency
- The future of marketing has arrived: AI's wider impact on education, policy and politics
- Bibliography
- Index