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Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge
Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly
| Auteur principal : | |
|---|---|
| Format : | Livre |
| Langue : | anglais |
| Titre complet : | Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King |
| Publié : |
London, United Kingdom, New York, NY :
Kogan Page Limited
, 2019 |
| Description matérielle : | 1 vol. (X-207 p.) |
| Sujets : |