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Small data : the tiny clues that uncover huge trends
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading bra...
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| Auteur principal : | |
|---|---|
| Format : | Livre |
| Langue : | anglais |
| Titre complet : | Small data : the tiny clues that uncover huge trends / Martin Lindstrom |
| Publié : |
London :
John Murray Learning
, 2017 |
| Description matérielle : | 1 vol. (XI-275 p.) |
| Sujets : |
Chargement en cours