The attention merchants : the epic scramble to get inside our heads

The attention merchants : the epic scramble to get inside our heads

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Détails bibliographiques
Auteur principal : Wu Tim (Auteur)
Format : Livre
Langue : anglais
Titre complet : The attention merchants : the epic scramble to get inside our heads / Tim Wu
Publié : New York : Alfred A. Knopf , 2016
Description matérielle : 1 vol. (viii-403 p.)
Sujets :
Publicité > Psychologie
  • Introduction: Here's the deal
  • Part I: Masters of blazing modernities
  • The first attention merchants
  • The alchemist
  • For king and country
  • Demand engineering, scientific advertising, and what women want
  • A long lucky run
  • Not with a bang but with a whimper
  • Part II: The conquest of time and space
  • The invention of prime time
  • The prince
  • Total attention control, or the madness of crowds
  • Peak attention, American style
  • Prelude to an attentional revolt
  • The great refusal
  • Coda to an attentional revolution
  • Part III: The third screen
  • Email and the power of the check-in
  • Invaders
  • AOL pulls 'em in
  • Part IV:The importance of being famous
  • Establishment of the celebrity-industrial complex
  • The Oprah model
  • The panopticon
  • Part V: Won't be fooled again
  • The kingdom of content : this is how you do it
  • Here comes everyone
  • The rise of clickbait
  • The place to be
  • The importance of being microfamous
  • The fourth screen and the mirror of Narcissus
  • The web hits bottom
  • A retreat and a revolt
  • Who's boss here?
  • Epilogue: The temenos.