Bibliographic Details
| Main Authors : |
Malaval Philippe
(Auteur),
Bénaroya Christophe
(Auteur) |
| Other Authors : |
Digout Jacques
(Collaborateur),
Szapiro Gabriel
(Collaborateur) |
| Format : |
Textbook |
| Language : |
anglais |
| Title statement : |
Business to business marketing : from industrial to business marketing : adaptation from 5th French edition / Philippe Malaval, Christophe Bénaroya; with the contribution of Jacques Digout and Gabriel Szapiro |
| Published : |
Bruxelles :
De Boeck
, DL 2013, cop. 2013
|
| Physical Description : |
1 vol. (XIX-500 p.) |
| Traduction de : |
Marketing business to business |
| Subjects : |
|
Nantilus
