Business to business marketing : from industrial to business marketing : adaptation from 5th French edition

Business to business marketing : from industrial to business marketing adaptation from 5th French edition

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Bibliographic Details
Main Authors : Malaval Philippe (Auteur), Bénaroya Christophe (Auteur)
Other Authors : Digout Jacques (Collaborateur), Szapiro Gabriel (Collaborateur)
Format : Textbook
Language : anglais
Title statement : Business to business marketing : from industrial to business marketing : adaptation from 5th French edition / Philippe Malaval, Christophe Bénaroya; with the contribution of Jacques Digout and Gabriel Szapiro
Published : Bruxelles : De Boeck , DL 2013, cop. 2013
Physical Description : 1 vol. (XIX-500 p.)
Traduction de : Marketing business to business
Subjects :
Marketing industriel > Manuels d'enseignement supérieur
Services > Marketing > Études de cas
Description
Notes : Trad. de : "Marketing business to business", 5e édition, ISBN 978-2-7440-7648-0 de Philippe Malaval et Christophe Bénaroya, Pearson France, cop. 2013
Bibliography : Notes bibliogr. Index
ISBN : 978-2-8041-8267-0