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| LEADER |
01716cam a2200409 4500 |
| 001 |
PPN170126420 |
| 003 |
http://www.sudoc.fr/170126420 |
| 005 |
20220301055500.0 |
| 010 |
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|a 978-2-7440-7648-0
|b br.
|d 58 EUR
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| 035 |
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|a (OCoLC)859436013
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| 073 |
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1 |
|a 9782744076480
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| 100 |
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|a 20130621h20132013k y0frey0103 ba
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| 101 |
0 |
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|a fre
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| 102 |
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|a FR
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| 105 |
|
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|a a a 001yy
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| 106 |
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|a r
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| 200 |
1 |
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|a Marketing business to business
|b Texte imprimé
|e marketing industriel et d'affaires, BtoBtoC, BtoBtoE, BtoAtoU
|f Philippe Malaval,... Christophe Bénaroya,...
|g avec la collaboration de Gabriel Szapiro et Jacques Digout, Alexandra Vignolles... [et al.]
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| 205 |
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|a 5e édition
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| 210 |
|
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|a Montreuil
|c Pearson
|d cop. 2013
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| 215 |
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|a 1 vol. (XIII-713 p.)
|c ill., couv. ill. en coul.
|d 24 cm
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| 304 |
|
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|a BtoBtoC = B to B to consumer
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| 304 |
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|a BtoBtoE = B to B to employee
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| 304 |
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|a BtoAtoU = B to administration to user
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| 320 |
|
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|a Bibliogr. en fin de chapitres. Notes bibliogr. Index
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| 606 |
|
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|3 PPN029054737
|a Marketing industriel
|3 PPN03020934X
|x Manuels d'enseignement supérieur
|2 rameau
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| 606 |
|
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|3 PPN027480879
|a Services
|3 PPN027476014
|x Marketing
|3 PPN027588505
|x Études de cas
|2 rameau
|
| 676 |
|
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|a 658.804
|v 22
|
| 700 |
|
1 |
|3 PPN034321764
|a Malaval
|b Philippe
|4 070
|
| 701 |
|
1 |
|3 PPN057323984
|a Bénaroya
|b Christophe
|f 19..-....
|4 070
|
| 702 |
|
1 |
|3 PPN02929584X
|a Szapiro
|b Gabriel
|4 205
|
| 702 |
|
1 |
|3 PPN155874969
|a Digout
|b Jacques
|4 205
|
| 702 |
|
1 |
|3 PPN150086636
|a Vignolles
|b Alexandra
|f 1979-....
|4 205
|
| 801 |
|
3 |
|a FR
|b Electre
|c 20130611
|g AFNOR
|
| 801 |
|
3 |
|a FR
|b Abes
|c 20131206
|g AFNOR
|
| 930 |
|
|
|5 441092103:501664637
|b 441092103
|a 658.8 MAL
|j u
|
| 979 |
|
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|a DEC
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| 998 |
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|a 666771
|
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