Riding the waves of culture : understanding diversity in global business
First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and 'issues' to help you take strategic advantage of cultural differences...
Enregistré dans:
| Auteur principal : | |
|---|---|
| Format : | Livre |
| Langue : | anglais |
| Titre complet : | Riding the waves of culture : understanding diversity in global business / Fons Trompenaars, Charles Hampden-Turner |
| Édition : | Third edition |
| Publié : |
London, Boston (Mass.) :
Nicholas Brealey
, 2012 |
| Description matérielle : | 1 vol. (ix-389 p.) |
| Sujets : |
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| 200 | 1 | |a Riding the waves of culture |b Texte imprimé |e understanding diversity in global business |f Fons Trompenaars, Charles Hampden-Turner | |
| 205 | |a Third edition | ||
| 210 | |a London |a Boston (Mass.) |c Nicholas Brealey |d 2012 | ||
| 215 | |a 1 vol. (ix-389 p.) |d 24 x 16 cm | ||
| 320 | |a Notes bibliogr. en fin de chapitres. Index | ||
| 330 | |a First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and 'issues' to help you take strategic advantage of cultural differences in the business environment. Leveraging their expansive cultural database as well as brand-new research findings, the authors explain how to build the skills, sensitivity, and cultural awareness necessary for managing effectively across cultural borders and seize all the opportunities diversity brings to an organization. | ||
| 606 | |3 PPN027690342 |a Communication dans les organisations |2 rameau | ||
| 606 | |3 PPN027344460 |a Communication interculturelle |2 rameau | ||
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