Riding the waves of culture : understanding diversity in global business

First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and 'issues' to help you take strategic advantage of cultural differences...

Description complète

Enregistré dans:
Détails bibliographiques
Auteur principal : Trompenaars Fons (Auteur)
Format : Livre
Langue : anglais
Titre complet : Riding the waves of culture : understanding diversity in global business / Fons Trompenaars, Charles Hampden-Turner
Édition : Third edition
Publié : London, Boston (Mass.) : Nicholas Brealey , 2012
Description matérielle : 1 vol. (ix-389 p.)
Sujets :
Description
Résumé : First published nearly 20 years ago, Riding the Waves of Culture became the standard guide to leading effectively in an international business context. Now, the third edition takes you beyond cross-cultural awareness and 'issues' to help you take strategic advantage of cultural differences in the business environment. Leveraging their expansive cultural database as well as brand-new research findings, the authors explain how to build the skills, sensitivity, and cultural awareness necessary for managing effectively across cultural borders and seize all the opportunities diversity brings to an organization.
Bibliographie : Notes bibliogr. en fin de chapitres. Index
ISBN : 978-1-90483-838-8
978-0-07-177308-9