The watercooler effect : a psychologist explores the extraordinary power of rumors

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Détails bibliographiques
Auteur principal : Difonzo Nicholas (Auteur)
Format : Livre
Langue : anglais
Titre complet : The watercooler effect : a psychologist explores the extraordinary power of rumors / Nicholas DiFonzo
Publié : New York : Avery , cop. 2008
Description matérielle : 1 vol. (291 p.)
Contenu : To rumor is human. Swimming in rumors : the prevalence and power of hearsay. It's clear that it's unclear : how rumors help us make sense of an uncertain world. A family resemblance : gossip and urban legend, rumor's close cousins. It's a small world around the watercooler : how, why, and where of rumor spread. Believe it, or not : why we believe some rumors and not others. Facts are stubborn things : taking stock of the word on the street. Managing the rumor mill. Epilogue: Doing rumor well
Sujets :
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