Marketing research
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Main Authors : | , , |
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Format : | Book |
Language : | anglais |
Title statement : | Marketing research / David A. Aaker,... V. Kumar,... George S. Day,... |
Edition : | Ninth edition |
Published : |
Hoboken, NJ :
Wiley
, c2007 |
Physical Description : | 1 vol. (xvii-774 p.) |
Subjects : |
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