Marketing research
Saved in:
Main Authors : | , , |
---|---|
Format : | Book |
Language : | anglais |
Title statement : | Marketing research / David A. Aaker,... V. Kumar,... George S. Day,... |
Edition : | Ninth edition |
Published : |
Hoboken, NJ :
Wiley
, c2007 |
Physical Description : | 1 vol. (xvii-774 p.) |
Subjects : |
Bibliography : | Notes bibliogr. Index |
---|---|
ISBN : | 0-470-05076-4 978-0-470-05076-7 |