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| LEADER |
01333cam a2200349 4500 |
| 001 |
PPN097534293 |
| 005 |
20200708055200.0 |
| 010 |
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|a 2-10-049378-7
|b br.
|d 18 EUR
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| 073 |
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|a 9782100493784
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| 100 |
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|a 20060302d2006 k y0frey0103 ba
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| 101 |
1 |
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|a fre
|c eng
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| 102 |
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|a FR
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| 105 |
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|a a a 000yy
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| 106 |
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|a r
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| 200 |
1 |
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|a Made in America
|b Texte imprimé
|e le déclin de la marque USA
|f Simon Anholt, Jeremy Hildreth
|g traduit de l'anglais par Jacques Lleu
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| 210 |
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|a Paris
|c Dunod
|d DL 2006
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| 215 |
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|a 1 vol. (VII-210 p.)
|c ill. en n. et b.
|d 21 cm
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| 304 |
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|a Trad. de : "Brand America : the mother of all brands"
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| 320 |
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|a Bibliogr. p. [205]-210
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| 454 |
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|t Brand America : the mother of all brands
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| 606 |
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|3 PPN050627058
|a Civilisation moderne
|3 PPN029953650
|x Influence américaine
|2 rameau
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| 606 |
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|3 PPN031742394
|a Américanisation
|3 PPN086305646
|z 20e siècle
|2 rameau
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| 606 |
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|3 PPN027740218
|a Communication en marketing
|2 rameau
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| 606 |
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|3 PPN027742938
|a Marques de commerce
|2 rameau
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| 676 |
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|a 658.827
|v 21
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| 700 |
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1 |
|3 PPN087544881
|a Anholt
|b Simon
|4 070
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| 701 |
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1 |
|3 PPN097527769
|a Hildreth
|b Jeremy
|4 070
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| 702 |
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1 |
|3 PPN026992086
|a Lleu
|b Jacques
|4 730
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| 801 |
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3 |
|a FR
|b Abes
|c 20070323
|g AFNOR
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| 930 |
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|5 441092215:336209495
|b 441092215
|a 44 / 93
|j g
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| 979 |
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|a IAE
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| 998 |
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|a 528809
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