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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
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| Auteurs principaux : | , |
|---|---|
| Format : | Livre |
| Langue : | anglais |
| Titre complet : | Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne |
| Publié : |
Boston (Mass.) :
Harvard business School press
, cop. 2005 |
| Description matérielle : | 1 vol (XV-240 p.) |
| Sujets : |
- P. ix
- Preface
- P. xiii
- Acknowledgments
- P. 1
- Part one, Blue ocean strategy
- P. 3
- 1, Creating blue oceans
- P. 23
- 2, Analytical tools and frameworks
- P. 45
- Part two, Formulating blue ocean strategy
- P. 47
- 3, Reconstruct market boundaries
- P. 81
- 4, Focus on the big picture, not the numbers
- P. 101
- 5, Reach beyond existing demand
- P. 117
- 6, Get the strategic sequence right
- P. 145
- Part three, Executing blue ocean strategy
- P. 147
- 7, Overcome key organizational hurdles
- P. 171
- 8, Build execution into strategy
- P. 185
- 9, Conclusion : the sustainability and renewal of blue ocean strategy