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01871cam a2200349 4500 |
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PPN094124523 |
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http://www.sudoc.fr/094124523 |
| 005 |
20230707055400.0 |
| 010 |
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|a 1-59139-619-0
|b rel.
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| 010 |
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|a 978-1-59139-619-2
|b rel.
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| 035 |
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|a (OCoLC)300487872
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| 100 |
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|a 20051208h20052005k y0frey0103 ba
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| 101 |
0 |
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|a eng
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| 102 |
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|a US
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| 105 |
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|a a a 001yy
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| 106 |
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|a r
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| 200 |
1 |
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|a Blue ocean strategy
|b Texte imprimé
|e how to create uncontested market space and make the competition irrelevant
|f W. Chan Kim, Renée Mauborgne
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| 210 |
|
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|a Boston (Mass.)
|c Harvard business School press
|d cop. 2005
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| 215 |
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|a 1 vol (XV-240 p.)
|c graph., schémas, jaquette ill. en coul.
|d 24 cm
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| 320 |
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|a Bibliogr. p. [223]-229. Notes bibliogr. Index
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| 359 |
2 |
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|p P. ix
|b Preface
|p P. xiii
|b Acknowledgments
|p P. 1
|c Part one, Blue ocean strategy
|p P. 3
|d 1, Creating blue oceans
|p P. 23
|d 2, Analytical tools and frameworks
|p P. 45
|c Part two, Formulating blue ocean strategy
|p P. 47
|d 3, Reconstruct market boundaries
|p P. 81
|d 4, Focus on the big picture, not the numbers
|p P. 101
|d 5, Reach beyond existing demand
|p P. 117
|d 6, Get the strategic sequence right
|p P. 145
|c Part three, Executing blue ocean strategy
|p P. 147
|d 7, Overcome key organizational hurdles
|p P. 171
|d 8, Build execution into strategy
|p P. 185
|d 9, Conclusion : the sustainability and renewal of blue ocean strategy
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| 606 |
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|3 PPN028181867
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