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| LEADER |
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| 001 |
PPN090870689 |
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| 010 |
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|a 0-534-08454-0
|b rel.
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|a US
|b 8723106
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| 100 |
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|a 20050923d1988 k y0frey0103 ba
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| 101 |
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|a eng
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| 102 |
|
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|a US
|
| 105 |
|
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|a a z 001yy
|
| 106 |
|
|
|a r
|
| 200 |
1 |
|
|a Fundamentals of advertising research
|b Texte imprimé
|f Alan D. Fletcher, Thomas A. Bowers
|
| 205 |
|
|
|a 3rd ed.
|
| 210 |
|
|
|a Belmont, Calif.
|c Wadsworth
|d cop.1988
|
| 215 |
|
|
|a 1 vol. (xiii-322 p.)
|c ill.
|d 25 cm
|
| 320 |
|
|
|a Notes bibliographiques. Index.
|
| 606 |
|
|
|3 PPN02726629X
|a Publicité
|3 PPN027315754
|x Recherche
|2 rameau
|
| 676 |
|
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|a 659.1/072
|v 19
|
| 700 |
|
1 |
|3 PPN090880935
|a Fletcher
|b Alan D.
|4 070
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| 701 |
|
1 |
|3 PPN090884043
|a Bowers
|b Thomas A.
|4 070
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| 801 |
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|a FR
|b Abes
|c 20050923
|g AFNOR
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| 930 |
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|a ECN
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| 998 |
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|a 419343
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