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| LEADER |
01669cam a2200445 4500 |
| 001 |
PPN082046530 |
| 005 |
20230126060300.0 |
| 010 |
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|a 2-7440-7026-2
|b br.
|d 42 EUR
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| 010 |
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|a 978-2-7440-7026-6
|b br.
|d 42 EUR
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| 035 |
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|a (OCoLC)60174805
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| 073 |
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1 |
|a 9782744070266
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| 100 |
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|a 20041202d2004 k y0frey0103 ba
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| 101 |
1 |
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|a fre
|c eng
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| 102 |
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|a FR
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| 105 |
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|a a z 001yy
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| 106 |
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|a r
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| 200 |
1 |
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|a Marketing des services
|b Texte imprimé
|f Christopher Lovelock,... Jochen Wirtz,... Denis Lapert,...
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| 205 |
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|a 5e édition
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| 210 |
|
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|a Paris
|c Pearson education
|d cop. 2004
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| 215 |
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|a 1 vol. (XIX-619 p.)
|c ill., couv. ill. en coul.
|d 24 cm
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| 304 |
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|a Trad. de : "Services marketing"
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| 305 |
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|a Autre tirage : 2007
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| 320 |
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|a Notes bibliogr. Bibliogr. p. [589]-606. Index. Glossaire
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| 454 |
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| |
|t Services marketing
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| 606 |
|
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|3 PPN027480879
|a Services
|3 PPN027476014
|x Marketing
|3 PPN027588505
|x Cas, Études de
|2 rameau
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| 606 |
|
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|3 PPN034704779
|a Marketing relationnel
|3 PPN027588505
|x Cas, Études de
|2 rameau
|
| 676 |
|
|
|a 658.8
|v 21
|
| 680 |
|
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|a HD9980.5
|
| 700 |
|
1 |
|3 PPN03382097X
|a Lovelock
|b Christopher H.
|f 1940-2008
|4 070
|
| 701 |
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1 |
|3 PPN076181553
|a Wirtz
|b Jochen
|4 070
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| 701 |
|
1 |
|3 PPN069531730
|a Lapert
|b Denis
|f 1947-....
|4 070
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| 801 |
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|a FR
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|c 20110413
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|5 851912101:27525996X
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