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|a FR
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1 |
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|a Le marketing direct multi-canal
|b Texte imprimé
|e prospecter, fidéliser, et reconquérir le client
|f Yan Claeyssen, Anthony Deydier, Yves Riquet
|g préface de Christian Kozar
|g postface de Francis Salerno
|
| 210 |
|
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|a Paris
|c Dunod
|d DL 2004
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| 215 |
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|a 1 vol. (XVI-310 p.)
|c ill.
|d 24 cm
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| 225 |
2 |
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|a Fonctions de l'entreprise. Série Marketing, communication
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| 320 |
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|a Bibliogr. p.305-307. Sites internet p. 305-307
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| 410 |
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|0 059393629
|t Fonctions de l'entreprise. Série Marketing, communication
|x 1634-9687
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|a Consommateurs
|x Fidélisation
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