|
|
|
|
| LEADER |
01396cam a2200349 4500 |
| 001 |
PPN078160774 |
| 005 |
20181031133400.0 |
| 010 |
|
|
|a 2-7027-1026-3
|b br.
|d 25 EUR
|
| 073 |
|
1 |
|a 9782702710265
|
| 100 |
|
|
|a 20040517d2004 k y0frey0103 ba
|
| 101 |
0 |
|
|a fre
|
| 102 |
|
|
|a FR
|
| 105 |
|
|
|a y a 000yy
|
| 106 |
|
|
|a r
|
| 200 |
1 |
|
|a Marketing et gestion des services
|b Texte imprimé
|f ouvrage collectif sous la dir. de Jean-Michel Tardieu
|
| 210 |
|
|
|a [Paris]
|c Chiron
|d impr. 2004
|
| 215 |
|
|
|a 1 vol. (303 p.)
|c ill., couv. ill. en coul.
|d 24 cm
|
| 303 |
|
|
|a La couv. porte en plus "Marketing contact, relation client, cybermarketing, facility management, revenue management, marketing interne, produit-service, qualité..."
|
| 312 |
|
|
|a Titre de couv. : "Marketing & gestion des services"
|
| 320 |
|
|
|a Bibliogr. p. 289-[296]. Notes bibliogr. Lexique
|
| 512 |
| |
|
|a Marketing & gestion des services
|
| 606 |
|
|
|3 PPN029827825
|a Services
|x Marketing
|2 rameau
|
| 606 |
|
|
|3 PPN027480879
|a Services
|3 PPN027241815
|x Qualité
|x Contrôle
|2 rameau
|
| 606 |
|
|
|3 PPN034704779
|a Marketing relationnel
|2 rameau
|
| 676 |
|
|
|a 658.8
|v 21
|
| 700 |
|
1 |
|3 PPN068864442
|a Tardieu
|b Jean-Michel
|4 651
|
| 801 |
|
3 |
|a FR
|b Abes
|c 20061219
|g AFNOR
|
| 930 |
|
|
|5 441092103:225311291
|b 441092103
|a 658.8 MAR
|j u
|
| 930 |
|
|
|5 851912101:303051051
|b 851912101
|a 658.8 MAR
|j u
|
| 979 |
|
|
|a DEC
|
| 979 |
|
|
|a ROC
|
| 998 |
|
|
|a 398693
|
Nantilus
