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|a Initiation au marketing
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|e les concepts-clés
|f Sylvie Martin Védrine
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|a Paris
|c Ed. d'organisation
|d 2003
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|a Bibliogr. en fin de chapitres. Notes bibliogr. Lexique indexé
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|3 PPN027790045
|x Guides, manuels, etc.
|2 rameau
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|3 PPN027467635
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Nantilus
