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|a FR
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|a a z 001yy
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| 106 |
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|a r
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| 200 |
1 |
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|a Sémiotique, marketing et communication
|b Texte imprimé
|e sous les signes, les stratégies
|f Jean-Marie Floch
|g préf. de Christian Pinson
|
| 205 |
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|a 3e éd.
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| 210 |
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|a Paris
|c Presses universitaires de France
|d 2002
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| 215 |
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|a X-233 p.
|c ill., couv. ill.
|d 22 cm
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| 225 |
2 |
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|a Formes sémiotiques
|x 0767-1970
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| 320 |
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|a Bibliogr. p. [227]-228, Index
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| 410 |
|
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|0 001031236
|t Formes sémiotiques
|x 0767-1970
|
| 606 |
1 |
|
|3 PPN027656209
|a Publicité
|x Sociologie
|2 rameau
|
| 606 |
1 |
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|3 PPN027554724
|a Communication
|x Aspect psychologique
|2 rameau
|
| 606 |
1 |
|
|3 PPN027656217
|a Langage publicitaire
|2 rameau
|
| 606 |
1 |
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|3 PPN027740218
|a Communication en marketing
|2 rameau
|
| 606 |
1 |
|
|3 PPN027508749
|a Sémiotique
|x Recherche
|2 rameau
|
| 606 |
1 |
|
|3 PPN028290518
|a Plans médias
|2 rameau
|
| 606 |
1 |
|
|3 PPN029466237
|a Marketing
|x Aspect social
|2 rameau
|
| 700 |
|
1 |
|3 PPN056539002
|a Floch
|b Jean-Marie
|f 1947-2001
|4 070
|
| 702 |
|
1 |
|3 PPN052445658
|a Pinson
|b Christian
|4 080
|
| 801 |
|
3 |
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|b Abes
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|f I
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|h 13-06-2002
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|a 60250
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