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1 |
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|a Le comportement du consommateur face aux variables d'action marketing
|b Texte imprimé
|f Abdelmajid Amine,...
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| 210 |
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|a Caen
|c Management et société
|d cop. 1999
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| 215 |
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|a 1 vol. (224 p.)
|c fig.
|d 21 cm
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|a Les essentiels de la gestion
|x 1242-6253
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| 320 |
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|a Bibliogr. en fin de chapitres. Index. Glossaire
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| 410 |
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|0 002797275
|t Les Essentiels de la gestion (Paris)
|x 1242-6253
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| 606 |
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|3 PPN02726629X
|a Publicité
|3 PPN02779007X
|x Aspect psychologique
|2 rameau
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|3 PPN027467635
|a Études de marché
|2 rameau
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| 606 |
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|3 PPN027466345
|a Consommateurs
|3 PPN02779752X
|x Attitudes
|2 rameau
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|3 PPN027476014
|a Marketing
|2 rameau
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| 606 |
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|3 PPN027883558
|a Consommateurs
|x Attitude
|2 rameau
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| 675 |
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|a 65
|v Éd. 1967
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|a 650
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| 676 |
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