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|a eng
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|a GB
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|a a z 001yy
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| 106 |
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|a r
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| 200 |
1 |
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|a Marketing communications
|b Texte imprimé
|e an integrated approach
|f P R Smith
|
| 210 |
|
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|a London
|c Kogan Page
|d 1993
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| 215 |
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|a 1 vol. (403 p.)
|c ill.
|d 24 cm
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| 320 |
|
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|a Notes bibliographiques. Index.
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| 606 |
|
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|3 PPN027740218
|a Communication en marketing
|2 rameau
|
| 676 |
|
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|a 658.8
|v 20
|
| 680 |
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|a HF5415.123
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| 700 |
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|3 PPN081449682
|a Smith
|b Paul Russell
|f 1957-....
|4 070
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| 801 |
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|b Abes
|c 20050916
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