Bibliographic Details
Other Authors : |
Ulanoff Stanley M.
(Auteur) |
Format : |
Book |
Language : |
anglais |
Title statement : |
Handbook of sales promotion / Stanley M. Ulanoff, editor in chief |
Published : |
New York :
McGraw-Hill
, c1985
|
Physical Description : |
xxvii, 607 p. |
Subjects : |
|