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| LEADER |
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|a 0-07-065733-5
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|a US
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|a ocm10230942
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|z ocm12836341
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|a 19831130d1985 u y0engy0103 ba
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|a eng
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| 102 |
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|a US
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| 105 |
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|a a a 001|y
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| 200 |
0 |
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|a Handbook of sales promotion
|f Stanley M. Ulanoff, editor in chief
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| 210 |
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|a New York
|c McGraw-Hill
|d c1985
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| 215 |
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|a xxvii, 607 p.
|c ill.
|d 24 cm
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| 320 |
|
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|a Includes bibliographies and index.
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| 606 |
|
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|3 PPN027297543
|a Ventes
|x Promotion
|2 rameau
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| 660 |
|
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|a n-us---
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| 676 |
|
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|a 658.8/2
|v 19
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| 680 |
|
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|a HF5438.5
|b .H35 1985
|
| 702 |
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1 |
|a Ulanoff
|b Stanley M.
|4 070
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| 801 |
|
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|b Abes
|c 20060505
|g AFNOR
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|a FR
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|c 20060505
|g AFNOR
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|5 441092215:271971762
|a Rétroconversion IAE
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|a 464490
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