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1 |
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|a Le marketing
|b Texte imprimé
|e fondements et pratique
|f Pierre-Louis Dubois, Alain Jolibert
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| 205 |
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|a 3e édition
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| 210 |
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|a Paris
|c Economica
|d DL 1998
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| 215 |
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|a 1 vol. (714 p.)
|d 24 cm
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| 225 |
2 |
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|a Collection Gestion
|i Série Politique générale, finance et marketing
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| 300 |
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|a En appendice, choix de documents
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| 305 |
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|a Autre tirage : 2000
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| 320 |
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|a Notes bibliogr. Index
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| 410 |
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|0 001027832
|t Collection Gestion. Série Politique générale, finance et marketing
|x 0756-2780
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|3 PPN028295668
|a Dubois
|b Pierre-Louis
|f 19..-....
|c enseignant-chercheur en sciences de gestion
|4 070
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|3 PPN029461219
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|b Alain
|f 19..-....
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