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|a La sensibilité aux marques
|b Texte imprimé
|e marchés sans marques, marchés à marques
|f Jean-Noël Kapferer, Gilles Laurent,...
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|a Nouvelle édition
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|c Les Éd. d'Organisation
|d impr. 1992
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|a Les classiques EO
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|a Bibliogr. p. 215-218
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