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1 |
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|a Commerce entre cultures
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|e une approche culturelle du marketing international
|f Jean-Claude Usunier,...
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|a Paris
|c Presses universitaires de France
|d impr. 1992
|e 41-Vendôme
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|c ill.
|d 22 cm
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|a Gestion
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| 320 |
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|a Index. Notes bibliogr.
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|9 19920
|0 001030531
|t Gestion (Paris. 1984)
|x 0764-2237
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| 606 |
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|3 PPN029693284
|a Communication dans les marchés d'exportation
|3 PPN027790517
|x Problèmes et exercices
|2 rameau
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| 606 |
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|3 PPN027555305
|a Études transculturelles
|2 rameau
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| 606 |
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|3 PPN027476014
|a Marketing
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| 606 |
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|a Commerce international
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| 606 |
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|3 PPN027344460
|a Communication interculturelle
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| 606 |
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|3 PPN027336409
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