Nantilus
Le marketing guerrier
Enregistré dans:
| Auteurs principaux : | , |
|---|---|
| Autres auteurs : | |
| Format : | Livre |
| Langue : | français |
| Titre complet : | Le marketing guerrier / Al Ries, Jack Trout; traduction française Alain Goldman |
| Publié : |
Paris, Auckland, Bogota [etc.] :
McGraw-Hill
, 1987 C 1988 |
| Description matérielle : | 1 vol. (X-182 p.) |
| Collection : | Manager (Paris) ; 2 |
| Traduction de : | Marketing warfare |
| Sujets : |
| LEADER | 01691cam a2200541 4500 | ||
|---|---|---|---|
| 001 | PPN001371703 | ||
| 003 | http://www.sudoc.fr/001371703 | ||
| 005 | 20240313055600.0 | ||
| 010 | |a 2-7042-1168-X | ||
| 020 | |a FR |b 98598513 | ||
| 021 | |a FR |b D.L. 87-41020 | ||
| 033 | |a http://catalogue.bnf.fr/ark:/12148/cb34986794p | ||
| 035 | |a (OCoLC)489630914 | ||
| 035 | |a sib0098633 | ||
| 035 | |a sib0431558 | ||
| 035 | |a frBN006547154 | ||
| 035 | |a FRBNF349867940000006 |z FRBNF34986794 | ||
| 073 | 0 | |a 9782704211685 | |
| 100 | |a 19860101h19871988m y0frey0103 ba | ||
| 101 | 1 | |a fre |c eng |2 639-2 | |
| 102 | |a FR | ||
| 105 | |a y z 001yy | ||
| 106 | |a r | ||
| 181 | |6 z01 |c txt |2 rdacontent | ||
| 181 | 1 | |6 z01 |a i# |b xxxe## | |
| 182 | |6 z01 |c n |2 rdamedia | ||
| 182 | 1 | |6 z01 |a n | |
| 183 | |6 z01 |a nga |2 RDAfrCarrier | ||
| 200 | 1 | |a Le marketing guerrier |f Al Ries, Jack Trout |g traduction française Alain Goldman | |
| 214 | 0 | |a Paris |a Auckland |a Bogota [etc.] |c McGraw-Hill |d 1987 | |
| 214 | 4 | |d C 1988 | |
| 215 | |a 1 vol. (X-182 p.) |c couv. ill. en coul. |d 21 cm | ||
| 225 | 0 | |a Manager |x 0986-1173 | |
| 305 | |a Autre(s) tirage(s) : 1990 | ||
| 320 | |a Index | ||
| 410 | | | |0 001063588 |t Manager (Paris) |x 0986-1173 |v 2 | |
| 454 | | | |t Marketing warfare | |
| 606 | |3 PPN027476014 |a Marketing |2 rameau | ||
| 700 | 1 | |3 PPN028809858 |a Ries |b Al |f 1926-2022 |4 070 | |
| 701 | 1 | |3 PPN02880984X |a Trout |b Jack |f 1935-2017 |4 070 | |
| 702 | 1 | |3 PPN032145284 |a Goldman |b Alain |f 19..-.... |c traducteur |4 730 | |
| 801 | 3 | |a FR |b SF |g AFNOR | |
| 801 | 3 | |a FR |b SF |g AFNOR | |
| 801 | 3 | |a FR |b BN |g AFNOR | |
| 801 | 3 | |a FR |b Abes |c 20240312 |g AFNOR | |
| 979 | |a IAE | ||
| 930 | |5 441092215:813782325 |b 441092215 |j g | ||
| 998 | |a 223270 | ||