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Gentina Élodie
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Gentina Élodie
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Marketing et génération Z : nouveaux modes de consommation et stratégies de marque
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Gentina
Élodie
Dunod DL 2016
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2
Marketing et génération Z : nouveaux modes de consommation et stratégies de marque
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Gentina
Élodie
Dunod 2020
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3
Génération Z : des Z consommateurs aux Z collaborateurs
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Gentina
Élodie
,
Delécluse Marie-Ève
Dunod C 2018
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Related Subjects
communication en marketing
comportement du consommateur
jeunes consommateurs
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