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Fleck-Dousteyssier Nathalie
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Fleck-Dousteyssier Nathalie
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Fleck-Dousteyssier Nathalie
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Management stratégique de la marque
by
Keller Kevin Lane
,
Fleck
-
Dousteyssier
Nathalie
,
Fontaine Isabelle
Pearson Education DL 2009
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2
La proximité perçue : un antécédent de l'engagement du consommateur à l'égard du parfum
by
Brault Pauline
,
Ferrandi Jean-Marc
,
Courcoux Philippe
,
Bidan Marc
,
Siadou-Martin Béatrice
,
Fleck
-
Dousteyssier
Nathalie
,
Valette-Florence Pierre
,
Manetta Céline
,
Chateau Frédéric
2022
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Related Subjects
congruence
gestion
marketing stratégique
parfums dans la publicité
parfums industrie et commerce
planification stratégique
produits de marque
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