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Colla Enrico
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Colla Enrico
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Colla Enrico
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Le défi mondial du bas prix : stratégies pour les producteurs, les distributeurs, les pouvoirs publics
by
Colla
Enrico
,
Dupuis Marc
Publi-Union 1997
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2
La grande distribution en Europe : évolution des formules, des stratégies et des structures des entreprises
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Colla
Enrico
,
Duverne Marie-Paule
Vuibert DL 1997
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3
Marketing et management commercial : études et recherches à NEGOCIA
Vuibert 2003
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Related Subjects
distribution des produits
grande distribution
marketing
aliments commerce
avantage comparatif (commerce international)
concurrence internationale
coût de production
entreprises planification
grandes surfaces (commerce)
magasins de rabais
marges commerciales
marketing gestion
marketing recherche
négociations (affaires)
politique des prix
prix études comparatives
vente
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