Business to business marketing : from industrial to business marketing : adaptation from 5th French edition

by Malaval Philippe, Bénaroya Christophe
De Boeck DL 2013, cop. 2013

Marketing business to business : marketing industriel et d'affaires, BtoBtoC, BtoBtoE, BtoAtoU

by Malaval Philippe, Bénaroya Christophe
Pearson cop. 2013

Marketing business to business : marketing industriel et d'affaires, BtoBtoC, BtoBtoE, BtoAtoU

by Malaval Philippe, Bénaroya Christophe
Pearson C 2017

B to B Branding : creating synergies in the value chain : adaptation from 1st French edition

by Malaval Philippe, Bénaroya Christophe
De Boeck cop. 2014

Marketing business to business : du marketing industriel au marketing d'affaires

by Malaval Philippe, Bénaroya Christophe
Pearson Education cop. 2005

Marques B to B

by Malaval Philippe, Bénaroya Christophe
Pearson cop. 2010

Cas en marketing durable : une vision renouvelée des approches et pratiques du marketing : cas pédagogiques et corrigés

by Akli Achabou Mohamed, Bellini Béatrice, Bénaroya Christophe, Bertrandias Laurent, Clabé-Bundy Laurence, Charton-Vachet Florence, Condamin Emma, Cornudet Camille, Coulibaly-Ballet Mantiaba, Lamballerie Edith de, Elggaied-Gambier Leila, Estarague Justine, Ferrandi Jean-Marc, Guillard Valérie, Labbe-Pinlon Blandine, Lambey-Checchin Christine, Leroy Christela, Lichtlé Marie-Christine, Lombart Cindy, Louis Didier, Mathieu Marielle, Siadou-Martin Béatrice, Valax Marc, Dekhili Sihem, Reniou Fanny
Éditions EMS, Management & société DL 2023

Pentacom : communication, théorie et pratique

by Malaval Philippe, Décaudin Jean-Marc
Pearson education cop. 2005

Pentacom : communication corporate, interne, financière, marketing b-to-c et b-to-b

by Malaval Philippe, Décaudin Jean-Marc
Pearson cop. 2012

Pentacom : communication marketing b-to-c et b-to-b, corporate, digitale et responsable

by Malaval Philippe, Décaudin Jean-Marc, Devianne Guillaume
Pearson copyright 2016